Luca Rossi

Position: President, EMEA and LATAM and Vice President, Lenovo
Luca Rossi joined Lenovo in 2015 and is now President of the EMEA and LATAM geographies, leading the PC, smartphone, tablet and server businesses.  Before that, he led only the LATAM geography before having the scope of his role extended to EMEA.
Prior to joining Lenovo, Mr. Rossi served as President of EMEA for Acer.  Before that his career at Acer included roles leading the Packard Bell business, the consumer business, and the entire product business.
Before that, he held a number of roles with Asus, culminating in General Manager for Asus Europe.
He started his career as a 19-year-old entrepreneur setting up an Italian systems integrator under the Geo Microsystems brand.

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