LENOVO ANNOUNCES MANUFACTURING AND DISTRIBUTION INVESTMENT IN BRAZIL
US $30 million Sao Paulo facility will employ up to 700 workers within two years
First move in long-term strategy to double business in the world’s third largest PC market
Lenovo has been the world’s fastest growing major PC company for 10 consecutive quarters, and aims to build on this success by aggressively expanding its business in Brazil, the world’s third largest PC market in 2011.
“Today’s announcement represents the first step in a bold, long-term plan that will encompass both organic and inorganic growth strategies, with a goal to more than double our market share in Brazil,” said Dan Stone, Lenovo vice president and newly appointed country general manager in Brazil. “This new, state-of-the-art manufacturing and distribution center will give us the greater flexibility and efficiency needed to deliver a full range of exceptional and competitively priced personal computing products to a wider range of customers. It will position Lenovo to grow faster than the overall market in Brazil and match our successful track record around the world.”
“The Itu center will give Lenovo even better end-to-end control of our Brazil business, enabling greater speed in delivering the right products to every large organization, small business and consumer in the country, with industry leading value and the most responsive delivery and services,” added Gerry Smith, senior vice president, Global Supply Chain & Global Services, Lenovo.
The Itu, Sao Paulo manufacturing and distribution center will produce and deliver a full range of notebook and desktop systems for both commercial and consumer markets. The facility will enable the company to significantly expand its product portfolio in Brazil while strengthening price competitiveness, and shortening order delivery times for customers there. It will further extend Lenovo’s efficient global manufacturing network, which leverages a hybrid mix of in-house, end-to-end factories and outsourcing partners to meet the needs of customers in over 160 countries.
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company serving customers in more than 160 countries, and the world’s second-largest PC vendor. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.