Lenovo Inks Three-Year Carolina Hurricanes Sponsorship
Lenovo and Hurricanes team up to win together in North CarolinaRESEARCH TRIANGLE PARK – January 21, 2013:As hockey fans across North Carolina anxiously await the first Carolina Hurricanes home game this week, Lenovo(HKSE: 992) (ADR: LNVGY), is equally excited to renew and extend its partnership with the Carolina Hurricanes for another three years. Building on the Lenovo brand, “For Those Who Do,” a new benefit of this local partnership will center on recognizing deserving community leaders for the good things they do for communities across North Carolina.
"The Carolina Hurricanes have been a valued Lenovo customer and now we're excited to work with their team to recognize those who are doing good things and making North Carolina an even better place to live, work and play," said Gerry Smith, senior vice president and president North America, Lenovo.
As part of the sponsorship, Lenovo and the Hurricanes will co-sponsor the Lenovo Community Champions program, a new initiative to shine the spotlight on those who have given back to the community through service or support of nonprofit organizations. Preference will be given to nonprofit organizations that focused on two specific areas: STEM (science, technology, engineering and math) education for disadvantaged K-12 youth; and military support.
Lenovo Community Champions will be recognized during 15 games throughout the season. Each community champion will receive two tickets to a Hurricanes game and be recognized on the video board during the event. Lenovo Community Champions will receive tickets for seats located in the exclusive newly-branded Lenovo Champions Club, also part of the new sponsorship.
In addition, the company will partner with the Hurricanes on philanthropic and community events each season focused on making a positive difference in the community.
“We are excited to kick off this renewed partnership with Lenovo,” said Jim Ballweg, vice president of Corporate Partnerships with the Carolina Hurricanes. “We are committed to giving back to our community and entertaining our fans, and this valuable partnership with Lenovo supports our commitment to both.”
Lenovo and the Carolina Hurricanes first came together as partners in 2010. The continued sponsorship will also provide many customer, employee and partner-related opportunities. Additional activities include opportunities for discount tickets for Lenovo employees and branded signage in the arena.
Lenovo (HKSE: 992) (ADR: LNVGY), the world’s second-largest PC vendor, is a $US30 billion personal technology company serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile Internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile Internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.