Lenovo's Newest ThinkPad is Thinner, Lighter and Springs from Global Research
ThinkPad’s T431s ultrabook PC sports new design features, renowned keyboard gets even betterRESEARCH TRIANGLE PARK, N.C. – March 18, 2013: Lenovo(HKSE: 992) (ADR: LNVGY) today announced its new ThinkPad, with design enhancements inspired by the results of an extensive global research project. The ThinkPad T431s is the thinnest T series ever featuring a sleek, innovative trackpad, enhanced keyboard and refined aesthetics.
“We obsess over the pursuit of perfection – as evidenced by more than 20 years of Lenovo ThinkPad design and engineering accolades. However, perfection cannot be achieved without a key ingredient: customer insight,” said Dilip Bhatia, vice president and general manager, ThinkPad Business Unit. “The ThinkPad T431s is the first device featuring Lenovo’s new design, which represents a comprehensive examination of user experience and input.”
From research to design
Extending beyond traditional customer interaction, Lenovo conducted extensive research with NetGen, non-ThinkPad users and ThinkPad loyalists around the world, to gather detailed feedback on ThinkPad design. Over nine months and in multiple countries, researchers spent thousands of hours shadowing users in their homes, workplaces and remote locations, observing user behavior and asking questions. The results of this extensive research have directly contributed to the new refined design, which include technological enhancements and innovative upgrades including a new trackpad with click functionality and an incredibly thin display bezel.
ThinkPad gets new look
The results of Lenovo’s research found that respondents prioritize simplicity and modern elements when it comes to their technology. Lenovo designed the new T431s with these priorities in mind to directly enrich the user experience:
- Streamlined Interior: Lenovo updated the award-winning ThinkPad precision keyboard by improving key placement while maintaining shortcuts for a sleeker-looking keyboard, designing the display with a super thin bezel, and debuting a new Graphite Black color.
- Enhanced trackpad experience: The new ThinkPad trackpad is an evolution of the TrackPoint and TouchPad featuring a new larger, smooth, responsive, multi-touch glass surface that optimizes Windows 8 gestures, click functionality, and integrates TrackPoint behavior to deliver a customized, improved experience for all users.
- Thinness, Durability, Reliability: The ThinkPad T431s, the thinnest and lightest T series ever made and the first device incorporating the new design elements, weighs just 3.6 pounds (1.63kg) and measures only 0.82 inches (20.6mm) thin. The carbon fiber top cover and magnesium exterior continue ThinkPad’s heritage of business-class rugged design and durability.
Pricing and Availability
The ThinkPad T431s will be available in April starting at approximately $949.
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Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and one of the top two PC makers globally, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.