Calling All Heroes—Lenovo Launches EExtraordinary 10-Second Hero Contest

Grand Prize Winner to Receive $50,000 for Charity of Choice and a Lenovo IdeaPad Laptop


RESEARCH TRIANGLE PARK, NC – August 2, 2011: Do you think you have what it takes to be a hero in just 10 seconds? Or do you know one? Lenovo wants to know! Starting today, Lenovo, in conjunction with Microsoft Corporation, is launching the EExtraordinary 10-Second Hero Contest in recognition of its Enhanced Experience 2.0 (EE 2.0) for Windows 7 program, which allows select Lenovo PCs to boot up in as little as 10 seconds. The contest calls on “doers” in countries around the world to submit 150 words explaining a good deed they or an organization they know of accomplished in 10 seconds. Lenovo will award $50,000 to a charity of choice based upon the person or organization who made the most significant impact in the same amount of time it takes to boot up a Lenovo PC with Enhanced Experience 2.0.


“At Lenovo, we understand every second can have a big impact on our customers, which is why we created Lenovo’s Enhanced Experience 2.0 for Windows 7.  Our proprietary RapidBoot technology allows Lenovo PCs to boot up 20 seconds faster than any other Windows 7 PC on the market todaya small feat that makes a big difference to users every day,” said Nick Reynolds, executive director, product marketing, Lenovo. “Through the EExtraordinary contest, we are excited to uncover how others are making a difference by helping their communities in the same amount of time.”


“We are pleased to support the EExtraordinary 10-Second Hero Contest,” said Soren Lau, GM OEM product marketing, Microsoft. “Whether it’s a business or individual, it doesn’t take more than 10 seconds to be a hero or make a difference. We believe putting time back in our customers’ day with Lenovo’s RapidBoot technology will make a difference to them as well."


Lenovo EExtraordinary 10-Second Contest Details

Beginning today through August 21, consumers, ages 18 years or older can visit to submit a 150 word description of how they, an organization or someone they know has performed a good deed in 10 seconds or less. Twenty-four finalists from around the world will be selected by a panel of experts and featured on the contest website. The public will be invited to vote for its favorite submission on the contest website in mid-September with the grand prize winner announced at the end of that month. Lenovo will donate $50,000 to the grand prize winner’s charity of choice.


The Lenovo EExtraordinary 10-Second Hero Contest is open to residents of the United States, Australia, Philippines, Malaysia, The United Kingdom, India, Canada (excluding Quebec), Thailand, Indonesia, Turkey, Poland, The Czech Republic, Germany, Spain, Mexico, Colombia and Argentina.


For official rules for the Lenovo EExtraordinary 10-Second Hero Contest, please visit:


Lenovo Enhanced Experience 2.0 for Windows 7

Lenovo’s Enhanced Experience 2.0 for Windows 7 is an exclusive certification only available on Lenovo products. This unique feature allows Lenovo PCs to boot on average 20 seconds faster than a typical Windows 7 PC thanks to RapidBoot technology, which uses a range of proprietary optimization techniques to deliver even faster start-up and shutdown times1. Lenovo Enhanced Experience 2.0 PCs with optional RapidDrive SSD technology perform even faster by using a Solid State Drive in addition to, or instead of, a regular hard drive (varies by model). RapidDrive SSD technology offers two-times faster application performance2 and even faster Windows 7 performance, including boot up times in less than 10 seconds on select Idea PCs.3


Lenovo Idea-branded PCs with Enhanced Experience 2.0 are optimized for consumers for multimedia with Enhanced Digital Audio and HD graphics. Lenovo Think-branded PCs are optimized for businesses with robust security tools and rich Web conferencing features.


For more information about Lenovo’s Enhanced Experience 2.0, please visit:


About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a $US21 billion personal technology company serving customers in more than 160 countries, and the world’s third-largest PC vendor. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution.  Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina.  For more information see


1Testing conducted by CNET Labs, Beijing, in November 2010, using the independent Microsoft VTS tool to measure start-up, shutdown, resume and other Windows 7 performance measurements. Forty-two  competitors’ PCs were tested from Acer, Apple, Dell, HP, Samsung, Sony and Toshiba, representing both commercial and consumer desktop and notebook products at mainstream price points. These were compared with comparable Lenovo products. Data from competitors and Lenovo PCs were averaged and compared to calculate the claims used.


2Example based on identical configuration IdeaPad Y570 without RapidDrive using standard 500GB 5400rpm 2.5” SATA HDD (8 secs). Other application tests were performed with similar results.


3 Not all features available on all models. Check detailed specifications and selling features for further details on specific models.




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