Lenovo Creates New Consumer Business Unit
RESEARCH TRIANGLE PARK, NC, – March 28, 2007 – Lenovo today announced the creation of a new consumer business unit, to support and drive the company's entry into consumer markets with new products and services worldwide. Lenovo is already the consumer market leader in China, and this new organization will help better position the company to take advantage of this expertise as it explores new markets.
The new consumer organization will be headed on an interim basis by Lenovo Chairman, Yang Yuanqing, until a permanent executive is appointed. According to IDC, the consumer business in mature markets is expected to grow by approximately 8.1% (in units) over the next three years.* To help keep pace with this anticipated growth, Lenovo has already launched programs targeted at consumers in Southeast Asia and India, and more recently, in Germany. The company expects to announce further consumer-targeted programs in additional countries throughout this year and next.
"The creation of a consumer business unit underscores the importance of this set of customers and their unique needs and desires," said William Amelio, chief executive officer, Lenovo. "We are ramping up to meet the fast-changing demands of this marketplace and are eager to give consumers the experience that our commercial customers already enjoy, namely owning the best-engineered PCs."
About Lenovo Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world's best engineered PCs. Lenovo's business model is built on innovation, operational efficiency, and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM PC Division, the company develops, manufactures and markets reliable high-quality, secure and easy-to-use technology products and service worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com .