From behind-the-scenes logistics to play-by-play analysis, data underpins every moment of today’s major sporting events. The challenge for sporting organizations is turning that data into real-time decisions. From FIFA World Cup™ operations and Formula 1® race broadcasts to AI-powered crowd management at Circuit of the Americas and real-time performance insights for NHL teams, sporting organizations are using Lenovo Hybrid AI solutions to turn massive volumes of live data into faster decisions, smarter operations, enhanced broadcasts, and unforgettable fan experiences.
Sport never stops—and neither can the technology behind it. Lenovo Hybrid AI infrastructure solutions and services power modern sport with real-time intelligence at global scale, helping some of the world’s largest live sporting events run smoothly, securely, and efficiently.
Putting on a spectacular show
With 6 billion fans projected to tune in worldwide, the FIFA World Cup 26™ will operate at unprecedented scale—creating enormous demand for real-time insights, seamless operations, immersive broadcasts, and unforgettable fan experiences.
To help deliver the world’s biggest sporting event, FIFA has teamed up with Lenovo to unleash the power of AI and advanced infrastructure. This includes AI-guided navigation for stadium visitors, the FIFA AI Pro assistant experience, an Intelligent Command Center for tournament logistics, immersive AI-stabilized referee point-of-view footage for fans, realistic 3D player avatars for live replays, and advanced broadcast center infrastructure designed to support the scale and complexity of global tournament operations and content delivery.
Read more here about how the partnership will bring billions of people closer to the action than ever before.
Trusted intelligence at racing speed
In Formula 1®, every millisecond matters. Teams process enormous volumes of telemetry and race data in real time, where faster insights can mean the difference between winning and losing.
From the track to the broadcast and digital products, Lenovo’s AI-optimized servers and storage solutions are providing F1 with the infrastructure needed to prepare the sport for the future. Further, Lenovo ThinkSystem SD665-N V3 servers with Lenovo Neptune® Liquid Cooling support race operations and help put data in the hands of the FIA, teams, broadcasters, and fans. Having the right infrastructure in place allows F1 to dramatically reduce the time from ideation to execution, enabling rapid experimentation, faster learning, and the ability to fail and iterate quickly. Learn more here.
In MotoGP, victory can come down to fractions of a second—making real-time analytics, simulation, and engineering precision critical competitive advantages.
Ducati Corse, Ducati’s racing division, uses Lenovo edge, AI, and HPC solutions to drive complex simulations, machine learning, race analytics, and remote collaboration. The “Ducati Lenovo Remote Garage” extends the engineering bench beyond the paddock—creating a faster, smarter decision loop. Powered by Lenovo ThinkSystem servers, Ducati Corse is helping its engineers iterate faster, boost bike performance, and deliver more competitive race outcomes. Read the full story here.
Turbocharged intelligence
Modern motorsports generate massive volumes of live video and telemetry data every second—and turning that information into actionable insights in real time is becoming essential for race operations and fan engagement.
International Motor Sports Association (IMSA), the premier North American sports car racing sanctioning body, is using Lenovo AI infrastructure to deliver next-level experiences on and off the track. Using Lenovo ThinkSystem SR645 V3 and Lenovo ThinkEdge SE455 servers in a trackside mobile data center, IMSA combines up to 72 live 700 MB/sec video feeds with 10,000 vehicle data points per second—enabling real-time insights into racetrack performance and engaging race data feeds for fans. Learn more here.
Taking operations planning up a gear
Managing hundreds of thousands of guests during a Formula 1 Grand Prix requires more than logistics—it demands real-time operational intelligence.
Circuit of the Americas (COTA), the only purpose-built venue in the US designed to hold prestigious motorsports tournaments, is harnessing AI to enhance staff training and manage crowds while delivering a more seamless fan experience.
COTA worked with Vistry, WaitTime, and AMSYS Innovative Solutions to deploy cutting-edge AI solutions on powerful Lenovo ThinkEdge SE450 and SE455 servers. Instant AI responses to staff queries saved hours of valuable time, while centralized crowd-flow visibility helped reduce lines and enhance the fan experience. Find out more here.
Giving fans a great day at the game
Fans expect seamless experiences from the moment they enter the venue—and behind every game-day experience is critical infrastructure that needs to perform without interruption.
Pacers Sports & Entertainment (PS&E), welcomes millions of visitors to the Gainbridge Fieldhouse arena each year. To help ensure a great matchday experience, PS&E deployed its critical building management systems on rock-solid Lenovo ThinkSystem SR630 and SR650 servers, backed by responsive, personable support services from Lenovo. Read more here.
Keeping cool under pressure with advanced analytics
On NHL draft day, decisions happen under intense pressure—with teams evaluating talent, analyzing data, and coordinating strategy in real time.
To gain a vital edge, the Pittsburgh Penguins worked with Lenovo to build a ‘war room’ powered by Lenovo’s pocket-to-cloud solutions; including servers and storage, ThinkPad laptops, and Motorola Razr mobile devices, enabling decision-makers to monitor every aspect of the draft and stay in constant communication.
Backed by a tech stack they could fully rely on, the Penguins were able to drive real-time draft-day decisions with confidence. Click here for the full story.
Real-time analytics are also transforming how teams prepare and compete on the ice.
Fellow NHL team the Carolina Hurricanes are using Lenovo technology to accelerate player performance analytics. A Lenovo ThinkAgile VX cluster underpins the Hurricanes’ NHL EDGE analytics workloads, delivering three-times faster processing of game footage than its previous infrastructure -enabling the coaching team to make rapid tactical adjustments. Read more here.
Lenovo keeps sport moving
Whether it’s processing telemetry data, supporting officiating, powering broadcast operations, optimizing venue experiences, or delivering immersive fan engagement, Lenovo Hybrid AI solutions combine infrastructure, services, and AI expertise to help sporting organizations operate with speed, resilience, and intelligence.
From the racetrack, court, or pitch to the control room and command center, Lenovo helps transform real-time data into actionable insights-enabling better decisions, smoother operations, and unforgettable experiences for fans everywhere.
To learn more, visit: https://www.lenovo.com/us/en/servers-storage/lenovo-ai-infrastructure/
