Football fans got to experience Lenovo’s technology up close and at FIFA Fan Festivals in Dallas and Mexico City during the opening weekend of FIFA World Cup 2026™.
Fans at both sites can create their own personalized 3D digital avatar, similarly to those created for each of the players at the FIFA World Cup.
They can also take a selfie with Lenovo’s global ambassador David Beckham using Lenovo’s versatile hologram technology, giving them a keepsake from the tournament they will remember forever.
Over 4,500 fan avatars have been created across both FIFA Fan Festivals as of Sunday April 14.
Both sites opened on June 11, the opening day of the tournament, and run to it’s conclusion on July 19.
With host nations Mexico and the United States securing opening victories, there was plenty to celebrate for fans in both locations.
Lenovo North America Chief Marketing Officer Milo Speranzo:
“We’re excited for the official opening of Lenovo’s FIFA Fan Festival in Dallas, a city that provides the perfect setting for fans to witness the excitement firsthand and that builds off of Lenovo’s strong, longstanding partnership with the Dallas Cowboys. Visitors can step into immersive activations that bring them closer to the game, including taking a hologram selfie with our global ambassador, David Beckham, and creating their own personalized 3D digital avatar. From interactive product demonstrations to hands-on technology experiences, Lenovo’s FIFA Fan Festival showcases how our smarter technology is helping sports enthusiasts engage with soccer in more memorable and meaningful ways.”
Vice President and One Lenovo Country Market Leader, Mexico Fabio Oliveira:
“We are very excited about the FIFA World Cup. The World Cup for Mexico, for Latin America, for the world is an amazing experience. With Lenovo technology the fans will have an even more thrilling experience in this World Cup.”
Lenovo will also be hosting a similar experience at the FIFA World Cup Fan Village at Rockefeller Center from July 6-19.
Lenovo is the Official Technology Partner of the FIFA World Cup 2026. More info found here.
