Your Club Your Canvas, a new global initiative under Lenovo’s Work For Humankind platform, appoints designers, artists, and filmmakers as official Creative Directors of grassroots football clubs across Brazil, China, Italy, and the United States.
With musician and Angel City FC investor Becky G serving as Global Ambassador, the program embeds young creatives within real community clubs for one season.
This is more than just redesigning a jersey. It’s about putting creative control into the hands of communities who live the story every week. By bringing together tech and AI with emerging creative talent, there’s a real opportunity to design the next wave of culture and what community looks and feels like for these grassroots clubs.
