Position: President, EMEA and LATAM and Vice President, Lenovo

Luca Rossi joined Lenovo in 2015 and is now President of the EMEA and LATAM geographies, leading the PC, smartphone, tablet, and server businesses. Previously, he led the LATAM geography before having the scope of his role extended to EMEA.


Prior to joining Lenovo, Mr. Rossi served as President of EMEA for Acer. His other roles at Acer included leading the Packard Bell business, the consumer business, and the entire product business.


Before Acer, he held a number of positions with Asus, culminating in General Manager for Asus Europe.


Mr. Rossi’s career began as a 19-year-old entrepreneur when he set up an Italian systems integrator under the Geo Microsystems brand.

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