Lenovo today announced that Pascal Bourguet, Vice President of Sales Strategy and Channel Chief for International Markets; Wade McFarland, Vice President and North America Channel Chief; and Craig Taylor, Senior Director and Canada Channel Chief, have been selected by CRN®, a brand of The Channel Company, for inclusion on the prestigious 2026 CRN® Channel Chiefs list. This annual recognition honors IT vendor and distribution executives who are shaping channel strategy and driving innovation and partnership across the industry.
In addition, Bourguet and McFarland were named to CRN®’s 2026 list of the 50 Most Influential Channel Chiefs, an elite subset of the Channel Chiefs list that recognizes leaders whose vision, influence, and measurable impact continue to shape the future of the IT channel.
That partner-focused vision aligns closely with Lenovo’s broader leadership perspective. In CRN’s recent 2026 CEO Outlook, Lenovo Chairman and CEO Yuanqing Yang highlighted Hybrid AI as the most transformative market opportunity for Lenovo and its channel partners, setting the direction that Lenovo’s global channel leaders are helping bring to life through the Lenovo 360 framework.
Pascal Bourguet
As Vice President of Sales Strategy and Channel Chief for International Markets, Bourguet continues to advance Lenovo’s global channel strategy, with a focus on enabling partner-led growth across Lenovo’s full portfolio of devices, infrastructure, and services. Over the past year, Bourguet led the global expansion of the Lenovo 360 global partner framework, launching new partner pathways and simplifying incentive frameworks to accelerate specialization across AI, services, and sustainability.
Under his leadership, Lenovo expanded partner certifications and accreditations to more than 71,000 globally, with 72% focused on non-PC solutions, supporting diversification and services-led growth. Bourguet also helped scale Lenovo 360 Circle, Lenovo’s sustainability-focused partner community, to more than 700 active partners, and supported the second Lenovo 360 Circle Summit, which earned CRN’s Best Value Chain Initiative Award.
Additionally, Bourguet led the expansion of Lenovo 360 for MSPs, opening new routes to market and strengthening managed service capabilities, driving $100 million in new pipeline and reinforcing Lenovo’s position as a trusted, channel-centric leader.
Wade McFarland
As Vice President and North America Channel Chief, McFarland is committed to advancing Lenovo’s people‑first, partner‑centric channel strategy. In his role, Wade leads the One Lenovo mission across all segments, fostering a trusted ecosystem built on collaboration, consistency, and shared success.
Over the past year, Wade partnered closely across the organization to invest in Lenovo’s people and culture, while expanding training and enablement to better support partners and their customers. Under his leadership, Lenovo accelerated its Lenovo 360 framework, equipping partners with the tools and resources needed to drive growth across an increasingly diverse solutions portfolio. North American partners increased active certifications, with more than half focused on non‑PC solutions, reflecting strong momentum beyond traditional categories.
In a flat to declining market, Lenovo gained share by working through its channel community, delivering premium‑to‑market performance and reinforcing long‑term partner profitability. Wade’s leadership continues to strengthen alignment, build confidence, and create new opportunities for partners to grow alongside Lenovo.
Craig Taylor
As Senior Director and Canada Channel Chief, Taylor is recognized for his impactful leadership and commitment to building high‑performance channel organizations rooted in accountability, innovation, and trust. Craig has fostered a strong, people‑first culture that empowers teams and partners to exceed expectations while driving sustainable growth.
Over the past year, Craig played a key role in advancing the One Lenovo transformation in Canada, successfully expanding the business beyond PCs and accelerating growth across infrastructure, services, and solutions. His leadership helped strengthen the Canadian channel culture, resulting in improved partner Net Promoter Scores and deeper collaboration across the ecosystem. Craig also prioritized ESG initiatives, working closely with partners to support Canada’s customers and communities.
Under his guidance, partners continued to benefit from Lenovo 360, leading to increased partner certifications, higher adoption of Lenovo 360 tools, and more engagement in enablement and marketing programs that deliver meaningful business outcomes.
“These leaders exemplify Lenovo’s commitment to building a partner-first, globally aligned channel ecosystem,” said Matt Zielinski, Executive Vice President and President of International Markets, Lenovo. “They are instrumental in ensuring our partners have the tools, clarity, and flexibility to win, both today and in the future, as we grow together across devices, infrastructure, and services.”
“Leaders recognized as CRN Channel Chiefs this year have demonstrated unwavering commitment to their partners and the broader IT channel,” said Jennifer Follett, Vice President, U.S. Content, Executive Editor, CRN. “Their vision, passion and drive for innovation continue to shape the future of our industry, and we are proud to celebrate their achievements.”
CRN’s 2026 Channel Chiefs and 50 Most Influential Channel Chiefs lists will be featured in the February 2026 print issue of CRN® Magazine and online beginning February 2nd at www.CRN.com/ChannelChiefs.
About Lenovo
Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub.
Lenovo is a trademark of Lenovo. All other trademarks are the property of their respective owners. ©2026 Lenovo Group Limited. All rights reserved.
About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
