Alternate Endings to Company’s Global Ultrabook Ad Square Off Online
HOLLYWOOD (BUSINESS WIRE), June 25, 2012 - Lenovo (HKSE: 0992) (PINK SHEETS: LNVGY), the world’s #2 PC maker, and Ideas United, the creators of Campus MovieFest (CMF), today announced the launch of the “Seize the Night” Film Your Own Ending Competition. The competition tasks student filmmakers from around the globe to create alternate endings to Lenovo’s acclaimed “Seize the Night” ad supporting the company’s recent Ultrabook “Book of Do” advertising campaign.
“We created the ‘Seize the Night’ spot to set our latest Ultrabook devices apart from others by focusing on how our technology enables people to do amazing things,” said David Roman, chief marketing officer, Lenovo. “Creativity is everywhere, and the Film Your Own Ending competition recognizes the collective talent and ingenuity of the global student filmmaker community that Campus MovieFest has cultivated. We’re prepared to be astounded at what this community brings to life.”
Ad Makes Hollywood Big Screen Showing
Lenovo and Ideas United previewed the competition at Campus MovieFest Hollywood, the culminating event of the world’s largest student film festival, which includes workshops by industry luminaries, screenings, and a star-studded red carpet awards ceremony. CMF also showed the global ad several times throughout the weekend to more than 1,000 student filmmakers.
By working with Ideas United, Lenovo gains access to an innovative model of content creation. Ideas United, through its CMF tour of moviemaking events, has empowered more than 500,000 students from 100 plus universities to make short movies for free. The award-winning participants from each university are then invited into the Distinguished Filmmakers Network, which provides unforgettable experiences in addition to opportunities to work with premier brands seeking high-quality, authentic content.
Competition Call for Entries
Distinguished Filmmakers Network members can now submit treatments via the competition’s website through July 5 that creatively explore alternate ending concepts to “Seize the Night”. The top entrants will receive production budgets, in addition to constant support from Ideas United, to create their alternate endings that visually capture the essence of Lenovo’s latest ultra-thin and ultra-light Ultrabook devices. On August 13, the alternate endings will be posted online for a two-week viewcount competition, with winning student filmmakers receiving more than $30,000 in cash and prizes, including 15 Lenovo IdeaPad U310 Ultrabooks.
“We’re honored to partner with Lenovo to empower our top young filmmakers to create unforgettable content, as we both believe that the next generation of storytellers are hungry for the opportunity to share their visions,” said David Roemer, Co-founder and CEO of Ideas United. “Lenovo is ‘for those who do’, and our participants fit that description perfectly.”
For more information about the competition, or to apply to the Distinguished Filmmakers Network for an opportunity to participate, visit http://www.campusmoviefest.com/lenovo
Ultrabooks Inspire Next Generation Laptops
Lenovo IdeaPad U310 and U410 Ultrabook devices combine the best features of traditional laptops—powerful processing performance, large storage capacity and rich audio—with the sleek aesthetics and desirable qualities of tablets, such as fast boot up, instant resume and all day battery life. With a svelte, book-inspired design that appeals to the fashion-forward consumer, the new Ultrabooks are available in a variety of vibrant colors including Sapphire Blue, Aqua Blue, Cherry Blossom Pink, Graphite Grey or Metallic Red. This progressive technology comes at competitive prices for consumers starting under $800 (USD).
Lenovo (HKSE: 0992) (PINK SHEETS: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
About Ideas United and Campus MovieFest
Ideas United began 11 years ago when four students at Emory University created Campus MovieFest (CMF), which has since become the world’s largest student film festival. CMF offers equipment and training to students at participating campuses to create their own five-minute movies in a week all for free. Over 500,000 students have shared their stories, earning over $2 million in prizing and seeing their films on big screens around the globe, at the prestigious Cannes Film Festival, and on millions of smaller screens – including in-flight, on television, and online. Tapping into this pool of talented young filmmakers, IU created its Distinguished Filmmakers Network and launched IU Productions to provide paid, professional opportunities to its filmmakers, and to provide high-quality, authentic content to its partners. Find out more at www.iuproductions.com.