Differentiated product lines offer performance enhancements tailored for distinct customer segments
LAS VEGAS– January 7, 2013: Lenovo (HKSE: 992) (ADR: LNVGY) today announced at the2013 International Consumer Electronics Show a full lineup of new smartphones, designed specifically for different types of customers from entry-level and young professionals to advanced users. The portfolio, which includes five new models, will be available in China and select global markets from January 2013. Each product from the range offers a specific configuration tailored for a distinct user group, with leading specifications in their class and pricing that is competitive.
The range starts with two new S-series smartphones, packed with multimedia and entertainment features. These models are designed for young, urban professionals, with special attention paid to design and optimization for apps favored by these users. There is also a new model from the P-series for professionals, featuring long battery life, special security and anti-virus features. The range concludes with two new A-series models, featuring advanced smartphone functions at an affordable price for new users and the budget-conscious. The entire portfolio features dual-SIM slots, larger, higher resolution displays and enhanced specifications.
“For smartphone users, one size does not fit all,” commented Liu Jun, president MIDH and senior vice president Lenovo Group, “We’ve learned from our customers, and we know they have many different, unique reasons for selecting Lenovo smartphones. Our new portfolio, features devices designed to please and amaze a wide range of customers globally, with a phone for every user.”
S890, Optimized for Entertainment
Young consumers of the “digital native” generation have high demands for their digital products. Not only do devices need to offer the latest technology and strong performance, but they must look good as well. The S890 excels on all these fronts. The phone sports a 5-inch 960x540 qHD screen, for crisper images and more viewing area to share videos and hi-definition photos with friends. An 8MP auto-flash camera, complemented by Lenovo super camera software, takes photos in low light and allows photo in video and complex photo-editing. All of these functions are packed into a super-slim (9.3mm, .36-inch) and lightweight (176g, 6.2 ounces) package, sporting a uniquely elegant “loop” design that makes the product feel thinner and sexier.
S720, Multimedia Workhorse
Young urbanites are constantly using their smartphones to view, edit and share multimedia content and the IdeaPhone S720 is tailor-made for these consumers. In addition to key multimedia enhancements like built-in Dolby Digital Plus and Super Camera software, the S720 optimizes the value of its configuration with a dual-core MTK CPU for enhanced performance and a 2000mAh battery to ensure the phone can easily handle greater power demands. The 4.5-inch 960x540 IPS display ensures that photos taken with the 8MP front camera or the 1MP rear camera can be viewed easily from wider angles, while dual SIM functionality provides easy switching from home to office networks for sharing. All of this is packed into a slim, 9.9mm (.39-inch) package with a unique “Loop” design, and comes in three color options so you will always look stylish while enjoying a full multimedia experience.
P770, Professional Business Device
Businesspeople demand more from their smartphones: more talk time, more security, more reliability and more options. The IdeaPhone P770 is a perfect complement for today’s always-connected, frequently traveling global executive. Sporting a 3500mAh battery with enhanced power management software, the P770 delivers up to 30 hours talk time between charges, while a unique, “genuine battery detection” function ensures P770 users get the most from their phone. In fact, with USB on-the-go, the P770 can even serve as a charger for other devices, while easily sharing files and data secured by native anti-virus software. Dual SIM capabilities allow you to move seamlessly across networks wherever your job may take you.
A800, All-Round Entry-Level Smartphone
The A800 strikes a strong balance between performance and price, granting users access to a range of specs that have normally been reserved for much more expensive phones. With a dual core, 1.2GHz CPU and dual SIM slots for switching between data plans on the go, the A800 is a solid performer for work and play. A 4.5-inch FWVGA display, accompanied by a 2000mAh battery, ensures the A800’s performance stands up for photo sharing, games and web-browsing. Best of all, the A800 offers all of this in an affordable package, making it an ideal choice for first-time smartphone users or those seeking an all-round performer on a budget.
A690, Balance and Value
The IdeaPhoneA690 challenges preconceptions about what can be offered with an entry-level smartphone. The phone is the first in its class to break the 1GHz barrier, offering speed and responsiveness previously unheard of for the most affordable phones. With a 4.0-inch 800X480 WVGA screen, which also surpasses the competition, the A690 delivers an enhanced viewing experience with sharper resolution. The ergonomically designed A690 feels great in the hand and also offers dual SIM capability so users can select the most cost-effective data plan for their changing needs.
Product images, specs and videos are available for download here:
Pricing and Availability1
The newest phones from the IdeaPhone portfolio will be available in China and select regional markets beginning January. Pricing for models varies according to market and model.
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and one of the top two PC makers globally, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
1Prices do not include tax or shipping and are subject to change without notice and is tied to specific terms and conditions. Reseller prices may vary. Price does not include all advertised features. All offers subject to availability. Lenovo reserves the right to alter product offerings and specifications at any time without notice.