Lenovo ThinkPad is Consistently Strongest Notebook PC Brand, According to TBR
RESEARCH TRIANGLE PARK, N.C., February 21, 2007 – Lenovo today announced it has garnered top rankings in notebook brand awareness and customer satisfaction in the fourth quarter of last year, according to Technology Business Research (TBR). In the latest report from TBR, "Corporate IT Buying Behavior & Customer Satisfaction Study: Notebooks," Lenovo's rankings increased in 4Q06, overshadowing some of its largest competitors in the areas of reliability and product design.
In 4Q06, Lenovo ThinkPad notebooks received higher awareness than the company's closest competition as the brand most often identified as standing apart from the crowd. The report noted that the perception of the ThinkPad value proposition has increased steadily for the past year helping to move Lenovo to a leadership position.
For the eighth consecutive quarter, Lenovo dominated the area of hardware reliability, confirming the long-standing ThinkPad reputation for durability and exceptional product design. Noting improvement in specific categories from the previous quarter, TBR recognized Lenovo for making substantial progress within the areas of notebook value, ease of doing business, repair time, and overall satisfaction.
"Lenovo has clearly been the most consistent at meeting the very high requirements of its customers," said Jon Lindy, president at TBR. "We think Lenovo should continue to push innovations to the forefront in order to further enhance its reputation in the industry."
TBR observed that Lenovo was the only PC company in the report to maintain its competitive strength position for hardware reliability for an extended period of time. The progress of Lenovo in the past five reporting periods has been an overall advance in position.
The TBR report singled out Lenovo's longstanding reputation for design quality and high reliability. Lenovo retained its product design competitive strength, extending its leadership status to the past three reporting periods. Examples of Lenovo’s innovative product designs include the ThinkPad's Roll Cage and Active Protection System shock absorbing technologies that protect the structure and internal component of the notebook.
Lenovo's Roll Cage, a magnesium alloy frame that absorbs shock by surrounding the critical interior parts, is an inner armor chassis that reduces the amount of stress on internal components when the notebook is dropped. The internal components, including the hard disk drive, are mounted in a one-piece magnesium cage that forms a more protective shell than traditional casings without affecting usability. Combined with Lenovo’s Active Protection System, a ThinkVantage Technology, the ThinkPad roll cage provides a strong solution to defend against costly damage.
Using an integrated, user-configurable motion sensor, the airbag-like Active Protection System safeguards valuable data by continuously monitoring the ThinkPad and temporarily stopping the hard drive to help prevent some hard drive crashes when a fall or similar event is detected - providing up to four times greater impact protection than systems without this feature. In addition, the ThinkPad HDD Shock Absorber provides impact protection from crashes that could occur when setting the notebook on a hard surface while in use, providing 30 percent more protection than the system case alone.
"Our performance ranking in TBR's quarterly report is strong evidence of our focus on delivering the best product and service to our customers," said Christopher Askew, senior vice president, Customer Service, Lenovo. "Our team works tirelessly to bring customers the best designed, most carefully thought-out, and best engineered personal computers in the world."
TBR's Corporate IT Buying Behavior and Customer Satisfaction Study is a quarterly report based on data collected from the previous six months. The recently published report includes data from July through December 2006. The audience is comprised of large U.S. and Canadian enterprises that plan to purchase at least 100 notebook systems in the next year. Lenovo, Dell, HP, Toshiba and Gateway are included in the study.
About Lenovo Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world's best engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com/us/en .