Lenovo Uses the Power of Ideas, Clouds and a Healthy Dose of Product
BEIJING, 31 July 2008 ? Lenovo today unveiled a marketing program designed to introduce the company?s personal computers, people, values and involvement in the Beijing 2008 Olympic Games to a global audience.
As Worldwide Partner of the Beijing 2008 Olympic Games and the Olympic Torch Relay, Lenovo is providing more than 30,000 pieces of computing equipment and nearly 600 engineers and technicians to support the successful management of the most complex sports event in the world. The company has also created Internet lounges for athletes, trainers, media and other members of the Olympic family near competition venues.
Leading with the tagline ?Powering the World?s Biggest Idea,? Lenovo will build brand awareness through worldwide advertising, online programs, and on-site activities at the Olympic Games.
?Lenovo computing equipment and engineers will keep the Games operational on a daily basis,? said Deepak Advani, senior vice president and chief marketing officer for Lenovo. ?Our Olympic tagline -- ?Powering the World?s Biggest Idea? -- reflects Lenovo's belief that the Olympic Games are one of mankind?s great inspirations and that Lenovo is proud to be a driving force behind them. Every element of our marketing program underscores Lenovo?s integral role at the Games and reinforces the fact that Olympic values are Lenovo values ?- global goodwill, the pursuit of excellence and world-class performance."
Visual elements featured in the Lenovo Olympic marketing programs include PC product images that convey the company?s core mission, a stylized light bulb that embodies the current advertising campaign and the cloud motif used in the Lenovo-designed Olympic Torch, appearing in the five colors of the Olympic rings. Athletes from the Lenovo Champions ambassador program are also incorporated in the visuals.
advertising is pervasive in billboards, buses, bus stations and other out-of-home
built several structures on the Olympic Green in
Seven Lenovo Internet lounges in the
team launched more than 10 pins, a universally adored element of goodwill,
trading and friendship. The pins combine Lenovo technologies with iconic venues
and images of the Beijing 2008 Olympic Games, such as the ?Bird?s Nest?
National Stadium and the ?Water Cube?
Uniforms, Retail and On-Site Features
nearly 600 engineers and technicians representing Lenovo in
employees from all over the world will enjoy the Olympic Games in
Lenovo launched a blogging program and website, www.lenovo.com/voicesofthegames, for athletes training to compete in the Beijing 2008 Olympic Games. Lenovo provided IdeaPad and other notebook PCs and video cameras to more than 100 athletes from more than 25 countries and 29 sports.
Lenovo Olympic Marketing Team Background
marketing program was created by the Lenovo Olympic Marketing Team, a global
team including core members from
?Our marketing program at the Beijing 2008 Olympic Games is a highly integrated one supported by an outstanding global team working hour upon hour with experts from marketing, communications, advertising, graphic and architectural design, web and multimedia production,? said Alice Li, Lenovo?s vice president of Olympic marketing. ?We have been sourcing expertise and resources globally and have engaged well-known international agencies. The Olympic Games have been a great way to unite Lenovo and our marketing partners in an efficient global team.?
(992) (ADR: LNVGY) is dedicated to building the world's most innovative
personal computers. Lenovo's business model is built on innovation, operational
efficiency and customer satisfaction as well as a focus on investment in
emerging markets. Formed by Lenovo Group's acquisition of the former