NEW YORK, NY – June 14, 2012 – DoSomething.org, the nation’s largest organization for teens and social change, has partnered with Lenovo, the world’s second largest PC maker who helped found the campaign last year, and Bing, the search engine from Microsoft, to launch “The Hunt: 11 Days of Doing.” The campaign inspires young people to partake in 11 days of challenges, starting July 10, focused on creating positive community impact.
According to the 2012 National Survey on Young People and Volunteering, 93% of teens in the US say they want to volunteer. Yet, only 22% of them actively do. What’s the #1 reason why they don’t volunteer? No one asked them to. Well now DoSomething.org is! With the help of campaign spokesperson, 90210’s Shenae Grimes, teens will receive a new series of challenges focused on a specific cause daily. Challenges will be issued to participants via www.dosomething.org/hunt and DoSomething.org’s favorite social change weapon: cell phones. Teams will work together to complete all the challenges and report back to show how they created a measurable impact in their community, all while collecting points to win prizes like Lenovo IdeaPad Ultrabooks and scholarships.
“I am excited to be a part of such a cool campaign with DoSomething.org, Lenovo and Bing,” said Shenae Grimes. “If we can motivate young people to do such amazing things in 11 days, think of what else we can do!”
“DoSomething.org, Lenovo and Bing are all about giving teens the resources to take action on what they care about,” said campaign manager, Sydney Cohn. “This is a great opportunity for teens to do fun stuff with their friends during those dog days of summer.”
“We discovered in our first partnership with DoSomething.org that we both share a passion to help people engage in the world, roll up their sleeves and make things happen,” said David Roman, chief marketing officer, Lenovo. “We love making the personal technology tools that help people achieve things, while DoSomething.org brings together a community of some of the most active and inspiring young people in the world. Together, we are eager to engage thousands of young people this summer.”
“DoSomething.org does an amazing job promoting activism among young adults, and we’re excited to join forces for this year’s Hunt as part of the Bing Summer of Doing,” said Karin Muskopf, senior product manager, Bing. “Bing’s new social features will play an integral role in helping participants search for the clues, connect with their Facebook friends for advice and see what experts recommend in order to quickly research and tackle the daily challenges.”
Challenges will focus on important issues such as Environment (Energy), Recycling/Reuse, Poverty& Homelessness, Saving, Violence and Bullying, Health & Fitness, Discrimination, Disaster Response & Relief, Education, and Animal Welfare.
DoSomething.org, Lenovo and Bing will work alongside celebrities such as Hillary Duff, Cody Simpson, Rachael Leigh Cook, Keke Palmer, Teresa Palmer, Cassie Scerbo and Tinsel Korey along with volunteers throughout the summer.
To view Shenae Grimes’ PSA, please visit www.dosomething.org/hunt.
To learn more about “The Hunt: 11 Days of Doing,” text HUNT to 38383.
About DoSomething.org:
We love teens. They are creative, active, wired…and frustrated that our world is so messed up. DoSomething.org harnesses that awesome energy and unleashes it on causes teens care about. Almost every week, we launch a new national campaign. The call to action is always something that has a real impact and doesn’t require money, an adult, or a car. With a goal of 5 million active members by 2015, DoSomething.org is one of the largest organizations in the US for teens and social change. Join us at www.DoSomething.org.
About Lenovo:
Lenovo (HKSE: 992) (ADR:LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centres in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
About Bing:
Bing is the search engine from Microsoft, designed for people who do. For people like you who are always doing more and don’t have time to sit still. So whether you’re on your PC or on your phone, Bing is designed not just to connect you to the information you are looking for, but also to help you get things done right on Bing.com. From making dinner reservations to sharing a link with one of your Facebook friends, it can all happen within Bing. With Bing, you simply get results you can trust that will get you quickly from searching to doing. Bing is for doing.
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