RESEARCH TRIANGLE PARK, N.C., August 30, 2005 – Lenovo today announced the most recent Technology Business Research (TBR) survey found that Lenovo’s customer satisfaction rate in ThinkCentre desktops has grown significantly over the past 18 months, rising nearly four percentage points. According to TBR’s 2Q2005 “Corporate IT Buying Behavior and Customer Satisfaction Study,” of the four competitors surveyed, only Lenovo experienced a sizeable increase in ratings points.
The study reports that Lenovo has narrowed satisfaction indices against one of its competitors to 2.7 percent in 2Q05 from 4.8 percent in 1Q05, closing the gap by a factor of greater than three-quarters. In some instances the ratings gap between Lenovo and its competition has been either nearly or entirely eliminated. The TBR study also reported that none of Lenovo’s satisfaction positions in desktops showed a decline in 2Q05: “Many categories showed substantially rising satisfaction, most notably desktop support, delivery time, parts availability and relationships with sales reps.”
“Those expecting to see declining satisfaction and loyalty due to the Lenovo acquisition will be surprised by the latest TBR results,” said Julie Perron, TBR analyst. “Lenovo has achieved increased sales to over 400 of its largest customers since the merger, as well as significant increases in customer satisfaction. In addition, ThinkCentre desktop product and service satisfaction has continued to increase for the past year and a half.”
Lenovo’s ThinkCentre systems are designed to meet the varying needs of businesses in design, performance and stability. Recently, Lenovo unveiled ThinkCentre desktops with dual-core processors to support today’s most demanding business applications, and has built on its leadership in PC security by offering biometric fingerprint options and data encryption solutions on ThinkCentre desktops.
“On the heels of our ThinkPad models receiving a No. 1 position in notebook customer satisfaction, the results of the latest TBR desktop study reflects that businesses not only demand a favorable price point, but also a combination of quality and design with excellent service and support,” said Bill Owens, vice president of service and support, Lenovo. “We will continue to innovate on all of these features while our competitors commoditize their desktops.”
TBR’s Corporate IT Buying Behavior and Customer Satisfaction Study is a quarterly report based on data collected from the previous six months. The recently published report includes data from January 2005 – June 2005. The audience is comprised of large U.S. enterprises that plan to purchase at least 100 desktop systems in the next year. Lenovo, Dell, HP and Gateway are included in the study.
About Lenovo Lenovo (HKSE: 992)(ADR: LNVGY) is the world’s third-largest personal computing company. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina, and develops, manufactures and markets reliable, high-quality, secure, and easy-to-use technology products and services. For more information, see www.lenovo.com .
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