New research¹ has today revealed that over half (52%) of gamers identify with their online alter-ego more than their real-life identity. Inspired by this dual-persona, Lenovo has teamed up with comic artist and game designer Salva Espín, to create a collection of limited-edition stickers that combine the on and offline world.
Ranks 24th, up one place from 2021, in BCG’s annual Top 50 ‘Most Innovative Companies’ index as it drives innovation-led transformation strategy