Lenovo and F1® Team Up to Virtually Put Fans in the Driver’s Seat with the ThinkReality VRX

Vishal Shah, GM of XR and Metaverse, Lenovo

Get Ready Race Fans

Lenovo and Formula 1® are working together to constantly improve the fan experience: from content production to live broadcasting, including the use of cutting-edge technologies like augmented reality (AR) and virtual reality (VR). The Lenovo ThinkReality VRX F1 project is a further step in this direction, allowing F1 fans in the Paddock Club to test themselves on the track.

Using the new ThinkReality VRX all-in-one headset, race fans at the upcoming FORMULA 1 LENOVO JAPANESE GRAND PRIX 2023 in Suzuka and FORMULA 1 LENOVO UNITED STATES GRAND PRIX 2023 in Austin will be able to play an exclusive VR F1 mini-game.

Based on the iconic slot car racing games many of us played as kids, users drive an F1 car around a replica of the Suzuka International Racing Course or the Circuit of the Americas, controlling its speed with the ThinkReality VRX controllers’ buttons. While playing, the user can view the track from different perspectives, as if they were observing a toy car track placed on a table. The experience is just like the traditional electric track cars. Drivers can drift around corners, but if they accelerate too much in a curve, the car can leave the track, and even fall off the table!

The goal is to achieve the best lap time: the scoreboard displays the results and can be projected onto an external screen.

Throughout the production of the ThinkReality F1 experience, generative AI was used to design elements of the racecars and track, as well as for voiceovers and programming assistance. 

The Lenovo ThinkReality VRX F1 game will also be available at Lenovo’s Tech World 2023, taking place on October 23-24 in Austin, Texas.

It’s Not Just Fun and Games

The racing game is an opportunity to showcase the power and value of VR experiences and the ThinkReality VRX, Lenovo’s new all-in-one virtual reality (VR) headset engineered for the enterprise.

From employee training and virtual collaboration to 3D design and engineering, XR technologies are becoming more important than ever for businesses and organizations, enabling people to do more, faster, and with less cost.

The ThinkReality VRX offers the market something truly unique, an end-to-end XR solution for the enterprise. It not only includes cutting-edge hardware, but also the software and services to make enterprise XR deployments easier, as well as quicker in achieving ROI.

The ThinkReality ISV ecosystem is tailored to the core use cases that show real results and ROI at scale. Hard skills training to create muscle memory and support employees to learn by doing, and to fail safely. Soft skills training to help workers communicate better, grow their potential, and learn about their organization’s values. Collaboration tools to enhance team meetings, review digital twins, and to hold special events. Spatial computing applications like virtual monitors and AI-supported workflow applications that help expand workspaces and supercharge productivity. Even wellness platforms to help employees reset, and recenter, both physically and mentally.

The ThinkReality VRX is supported by a broad portfolio of professional services. This includes flexible device management with the ThinkReality cloud software platform, and ThinkReality xR Services from consulting and content creation to deployment support. Similar to many enterprise solutions from Lenovo, the ThinkReality VRX is also supported Lenovo’s Integrated Solution Support (LISS) for around the clock global customer service, as well as Device as a Service (DaaS) financing through Lenovo TruScale.

Lenovo believes smarter technology can revolutionize the way people train, work, and communicate. Once again, our partnership with Formula 1 helps us to showcase the capabilities of Lenovo’s technologies, services and solutions on a global stage.


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