The unrestrained enthusiasm for race day fuels both drivers and motorsport fans alike. In Brazil, this passion becomes even more intense, reflecting the unique energy of a nation known for its vibrant culture and rich biodiversity. As the Title Sponsor of the FORMULA 1 LENOVO GRANDE PRÊMIO DE SAO PAULO 2024 that will take place in Sao Paulo, Brazil, on November 3rd, Lenovo has unveiled the trophy that will be awarded to the top three drivers and the winning constructor.
Inspired by the country’s natural wealth, Lenovo is using smarter technology to create a trophy that symbolizes the magnificence of the world’s most biodiverse rainforest while reflecting the company’s commitment to innovation. “The trophy captures the vibrant landscapes of the Brazilian environment while celebrating the harmonious coexistence of nature and technology” says Philip Marchington, Executive Creative Director of Corporate Marketing at Lenovo.
The circular form is inspired by the blue element of the Brazilian flag, representing the sky and rivers, while the green details, featuring intricate engravings of native flora, capture the vital energy of the lush Brazilian vegetation.
Designed in partnership with renowned design firm, Pininfarina, the trophy blends tradition and modernity. The trophy also pays tribute to the ancient Olympic champions, and F1® drivers from the 1980s, who were crowned with laurel wreaths to symbolize victory. Finally, a proximity sensor activates the trophy’s light pattern that mimics the falling rain when the winning driver lifts it or when it’s placed around the driver’s neck.
“The design of the Formula 1 trophy for Brazil draws inspiration from the timeless symbolism of the laurel wreath, while embracing Lenovo’s drive towards innovation. This fusion of tradition and innovation reflects the very heart of Pininfarina. For over 90 years, we’ve been inspired by a vision of the future, blending our heritage with an unyielding passion for progress, always pushing the boundaries of what’s possible”, says Paolo Trevisan, Senior Vice President of Design at Pininfarina.
Lenovo / Formula 1 Partnership:
As an Official Technology Partner to the world’s most technologically advanced sport, Lenovo is powering F1 through their longest race season to date – 24 races over 40 weeks. Lenovo is even powering the F1 trophy. As the title sponsor for the 2024 Chinese and Sao Paolo Grands Prix, Lenovo has the privilege of creating the winning trophy for both races. But Lenovo’s role doesn’t stop when the victor is awarded the trophy. Lenovo is driving the sport forward with smarter technology solutions so that F1 can continue to innovate and create even more spectacular experiences for its fans around the world. From cutting-edge hardware to data collection solutions, from high performance computing to advanced services, Lenovo is helping F1 push the boundaries of what’s possible.
The F1 FORMULA 1 logo, F1 logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company.
