I am thrilled to announce that our My Lenovo Rewards (MLR) program has achieved a major milestone: surpassing 2 million members in North America, just two years after reaching the 1-million-member mark. This remarkable growth reflects our unwavering commitment to providing value, innovation, and exclusive benefits to our loyal members.
Since launching in September 2019, My Lenovo Rewards has become a cornerstone of Lenovo’s commitment to our eCommerce customers, from consumers to small businesses. Over the past two years, we’ve doubled our membership base through targeted initiatives, program enhancements, and consistently delivering value. These efforts have not only resulted in growing our member base, but also have made a significant impact on our business. Last fiscal year 2024, MLR member-generated revenue reached impressive new levels, contributing more than half of total ecommerce purchases in North America.
Why members love My Lenovo Rewards
At the heart of My Lenovo Rewards is our commitment to offering exceptional perks and experiences tailored to our all of members’ needs:
- Exclusive Member Benefits: Members enjoy early access to sales, including Black Friday and Cyber Monday doorbusters, as well as additional discounts year-round.
- Redesigned Member Dashboard: Our interactive and intuitive dashboard allows members to manage rewards, track earnings, and access exclusive offers seamlessly. It’s more than just a tool; it’s a hub for engagement and excitement.
- Member Only Incentives: From surprise reward points to exclusive sweepstakes and collaborations with external brands, members can take advantage of personalized perks and incentives just for them.
Over the last few years, we have looked to enhance the My Lenovo Rewards experience to meet the evolving needs of our members. Some of our key initiatives included integrating the program with the Lenovo Communities to foster meaningful engagement, expanding eligible products to our infrastructure solutions portfolio to offer greater flexibility in earning and redeeming rewards, and launching exclusive member pricing during key promotional periods. Additional enhancements, like the redesigned member dashboard and initiatives such as the Small Business Month Grant have further elevated the program, providing more personalized benefits and fostering a stronger connection with our diverse member base.
While we celebrate this significant milestone, our focus remains firmly on the future. With an eye on continued growth and innovation, we’re committed to delivering value and meaningful experiences that resonate with our members.
To our 2 million members: thank you for choosing Lenovo and being part of this journey.
Here’s to 2 million and beyond.
