RESEARCH TRIANGLE PARK, NC and BILLERICA, MA — September 24, 2013: Lenovo (HKSE: 992) (ADR: LNVGY), the largest PC manufacturer in the world today announced a new trade-in program agreement with NextWorth, a leader in consumer electronics upgrades and trade-ins. Geared toward making laptop and tablet upgrades more affordable, the online trade-in program, powered by NextWorth, is now available at lenovo.com/trade-in-program.
The Lenovo trade-in program managed by NextWorth allows customers to conveniently trade-in used laptops, tablets, smartphones, e-readers, music players, digital cameras and more online and receive Lenovo eGift Cards for the value of their used gadgets. By turning used electronics into gift cards, customers can affordably upgrade to the latest Lenovo laptops and tablets. The easy-to-use platform allows customers to receive an instant quote for their electronics as well as a free, prepaid shipping label to mail devices into NextWorth.
“We’re thrilled Lenovo has chosen NextWorth to power its trade-in program as the company embraces device trade-in as a critical sales tool,” said Dave Chen, CEO of NextWorth. “Customers are more likely to upgrade their laptops and other electronics sooner when they receive money for older items, and our industry-leading pricing and easy-to-use interface put us ahead of the pack for partnering with Lenovo. We are looking forward to innovating the market with Lenovo and creating newfound value for customers.”
“As technology refreshes with greater frequency, our customers are looking for ways to future-proof their purchases as well as be environmentally sensitive,” said Lewis Broadnax, executive director, Lenovo.com. “We have looked at various options and NextWorth offers a very effective service as well as a great user experience. We are looking forward to the benefits that our partnership with NextWorth will bring to our existing and future customers.”
NextWorth’s services, such as its program with Lenovo, bring the reuse of electronics into the mainstream, reducing e-waste and increasing the lifetime use of electronics. By trading in with NextWorth electronic products are diverted from the waste stream and re-directed from the landfill. These programs instead place devices into the hands of new users, increasing the lifetime use of products, which preserves natural resources. If a product is deemed to have no resale value, a certified recycling partner will responsibly recycle the product.
At launch, the Lenovo trade-in program offers a limited time $20 bonus value for any competitor’s laptop traded in. Customers simply need to enter “TRADEINFORLENOVO”at checkout.
For more information on the Lenovo trade-in program, or to start the trade-in process today, please visit lenovo.com/trade-in-program.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$34 billion personal technology company – the largest PC maker in the world and an emerging PC Plus leader – serving customers in more than 160 countries. Dedicated to exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.
About NextWorth
NextWorth is a leader in consumer electronics upgrades and trade-ins. NextWorth buys quality electronics and pays the sellers cash, helping people trade up, gear up or simply cash in and move on by providing an open, fair exchange. NextWorth’s unique, flexible platform enables people to trade in for top dollar, both online and in-store at over 1,500 locations nationwide. Providing industry-superior service through personal commitment to professionalism, honesty, openness, security and quality, NextWorth’s real-time market pricing provides the best possible value for our customers. NextWorth is out to fundamentally change the way people buy, own and disown consumer electronics. By not only extending the life of consumer electronics through promotion of reuse, but also ensuring electronics that are no longer usable are recycled responsibly through our certified partners, NextWorth simultaneously addresses the global e-waste problem, offering fair value and providing the channel of choice.
