Lenovo Introduces New Chief Marketing Officer

Research Triangle Park, NC – March 22, 2010: Lenovo today introduced David Roman as its new Senior Vice President and Chief Marketing Officer. Roman joins the world’s fourth-largest PC manufacturer with an extensive background in the PC industry, including senior executive roles with Apple Computer, Inc., Nvidia Corp., and most recently Hewlett-Packard.
“In the third quarter of our fiscal year, Lenovo achieved its highest ever global marketshare and became the fastest growing PC manufacturer in the world among the top five,” said Lenovo CEO Yuanqing Yang. “Now, we have a tremendous opportunity to take our business to new heights. David brings to Lenovo outstanding experience in the PC sector, a strong background in building brands and driving demand, and a vision for breakthrough creative marketing that will fuel our growth in the global commercial and consumer technology market.”
Roman joins Lenovo from Hewlett-Packard, where he served since 2005 as vice president of Worldwide Marketing Communications for the Personal Systems Group, and will report to Rory Read, Lenovo president and chief operating officer.
“Lenovo represents a fantastic opportunity to join a company on the rise — with a unique global culture, a history of innovation leadership and a bright future as not only in PCs, but as a leader in consumer and commercial technology,” Roman said. “Lenovo has the strategy, leadership, and dedicated global team required to compete and win on the worldwide technology stage. I am proud to join the company at this critical and exciting moment in its history.”
Prior to HP, Roman led international and corporate marketing for Nvidia, the industry leader in graphics and media processors. Previous to that, he worked at Apple Computers in multiple marketing and business leadership positions, most recently as vice president of Worldwide Advertising and Brand Marketing.
Roman has been named as one of the “Marketing Top 50” by Advertising Age magazine and has been on the Creativity Magazine 50 Most Influential People in Creativity.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.

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