RESEARCH TRIANGLE PARK, N.C. (BUSINESS WIRE), August 13, 2012 – Lenovo (HKSE: 0992) (PINK SHEETS: LNVGY), the world’s #2 PC maker, and Ideas United, the creators of Campus MovieFest (CMF), today announced the launch of the online voting competition for the “Seize the Night” Alternate Ending Competition. The public is invited to watch Lenovo’s acclaimed Ultrabook “Seize the Night” ad – followed by 15 alternate endings created by top young filmmakers. The filmmaker’s ending with the most views by September 9, 2012, will earn US $15,000 cash to pursue his or her filmmaking careers, with an additional $5,000 in cash prizes for runners-up.
“The level of sophistication and creativity these young filmmakers demonstrated in production – from formulating to casting, shooting and editing – their alternate endings simply astounded us, and we can’t wait to share these films with everyone,” said David Roman, chief marketing officer, Lenovo. “We created the ‘Seize the Night’ competition as an extension of our Ultrabook ‘Book of DO’ marketing campaign to encourage these inspired doers by giving them the technology tools to create something incredible.”
The challenge, launched this past June at Campus MovieFest Hollywood, empowered members of the CMF Distinguished Filmmakers Network to turn their visions into memorable, high-quality alternate endings. Selected filmmakers received minimal production budgets, Lenovo IdeaPad U310 Ultrabooks and less than a month for production. Teams comprised filmmakers and cast from Mexico, United Kingdom, Japan, Nigeria, Poland, New Zealand, the U.S. and beyond.
“This challenge has convinced us yet again that the top young filmmakers we’ve discovered through Campus MovieFest are unstoppable in producing unforgettable content, and we can’t wait for the public to experience these 15 fascinating alternate endings,” said David Roemer, CEO of Ideas United. “It’s been an honor working with Lenovo to celebrate such creative talent.”
Help select the winning filmmakers and their alternate endings that earn $20,000 in cash grants, and check out filmmaker bios and behind the scenes footage, online at http://www.campusmoviefest.com/lenovo
Ultrabooks Inspire Next Generation Laptops
Lenovo IdeaPad U310 and U410 Ultrabook™ devices combine the best features of traditional laptops—powerful processing performance, large storage capacity and rich audio—with the sleek aesthetics and desirable qualities of tablets, such as fast boot up, instant resume and all day battery life. With a svelte, book-inspired design that appeals to the fashion-forward consumer, the Ultrabooks are available in a variety of vibrant colors including Sapphire Blue, Aqua Blue, Cherry Blossom Pink, Graphite Grey or Metallic Red. This progressive technology comes at competitive prices for consumers starting under $800.
About Lenovo
Lenovo (HKSE: 0992) (PINK SHEETS: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries.
Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see www.lenovo.com
About Ideas United and Campus MovieFest
Ideas United began 11 years ago when four students at Emory University created Campus MovieFest (CMF), which has since become the world’s largest student film festival. CMF offers equipment and training to students at participating campuses to create their own five-minute movies in a week all for free. Over 500,000 students have shared their stories, earning over $2 million in prizing and seeing their films on big screens around the globe, at the prestigious Cannes Film Festival, and on millions of smaller screens – including in-flight, on television, and online. Tapping into this pool of talented young filmmakers, IU created its Distinguished Filmmakers Network and launched IU Productions to provide paid, professional opportunities to its filmmakers, and to provide high-quality, authentic content to its partners. Find out more at www.iuproductions.com.
