LenovoEMC Rebrands Iomega Products and Programs Worldwide


News Highlights:

  • Industry-leading Iomega network-attached storage (NAS) solutions now branded Lenovo® Iomega® and Lenovo® EMC® worldwide
  • Iomega social media properties rebranded as LenovoEMC
  • Lenovo® network storage products incorporate Acronis® PC backup software for dependable data backup for users

LenovoEMC Ltd, a joint venture between industry-leaders Lenovo (HKSE: 992) (ADR: LNVGY) and EMC that includes the Iomega network storage product business, today announced the rebranding of Iomega products and programs worldwide, emphasizing the identity of this transformative joint venture and laying the foundation for new product and partnership announcements, beginning with a new Acronis agreement to provide PC backup software for select Lenovo® network storage products.

Brand Transformation of Iomega Network Storage Products 
Effective immediately, the former Iomega-branded network storage products are available worldwide with new branding that reflects the LenovoEMC business while continuing to utilize the Iomega mark on entry-level consumer network storage products.

Lenovo consumer network storage solutions include the desktop single-drive Lenovo® Iomega® EZ Media and Backup Center (former the Iomega® EZ Media and Backup Center), and two models in the Lenovo® Iomega® ix series of network storage products (formerly the Iomega® StorCenter™ ix series): the desktop double-drive Lenovo® EMC® ix2 Network Storage, and the desktop quad-drive Lenovo® EMC® ix4-300d Network Storage.

Lenovo high performance professional network storage products (formerly known as the Iomega® StorCenter™ px series) include three desktop models and three rackmount array models, which scale up to 48TB of capacity:

  • The desktop double-drive Lenovo® EMC® px2-300d Network Storage
  • The desktop quad-drive Lenovo® EMC® px4-300d Network Storage
  • The desktop six-drive Lenovo® EMC® px6-300d Network Storage
  • The  Lenovo® EMC® px4-300r Network Storage Array
  • The Lenovo® EMC® px12-400r Network Storage Array
  • And the top-of-the-line Lenovo® EMC® px12-450r Network Storage Array.

Data Backup for the PC Plus World
LenovoEMC today also announced an agreement with Acronis to provide True Image 2013 Lite PC backup software with select Lenovo network storage products.  Acronis® True Image 2013 provides automatic and continuous file backup protection and restore for Windows PCs.

Effective immediately, the Lenovo EMC px Series products now include three licenses for ATI Lite per product.  In certain geographies, Lenovo Iomega ix Series products will include a single license. Acronis has also made available special pricing for additional licenses and upgrades for Lenovo network storage customers.

Executive Quotes
“The LenovoEMC joint venture is based upon the success of the Iomega network storage solutions business and our plan at Lenovo to develop a unified storage platform within Lenovo’s Enterprise Product Group,” said Roy Guillen, vice president, Enterprise Product Group, Lenovo, the majority owner of the joint venture.  “With the transition from the highly successful standalone Iomega brand to the power of the combined Lenovo and EMC brands, our Lenovo network storage solutions from the LenovoEMC joint venture will continue to evolve in features and capabilities as world class network storage that complements server products from the Lenovo Enterprise Product Group.  This is an important element in Lenovo’s continued growth in the PC Plus world.”

Joel Schwartz, senior vice president and general manager, Global New Business Development, EMC, said, “The LenovoEMC joint venture marks a rebirth for the Iomega network storage solutions business with the support of two industry leaders, Lenovo and EMC.  The sub-$25,000 segment of the storage industry is one of the fastest growing parts of the market, and we believe the LenovoEMC product portfolio will continue to be at the forefront of the industry.”

A Salute to the Iomega Brand
As an iconic technology brand, Iomega had many important accomplishments since its inception in 1980, which are now foundational assets of LenovoEMC.  Among the highlights:

  • Iomega sold more than 430 million digital storage drives and disks
  • Iomega received more than 150 patents
  • Iomega products were available in more than 125 countries around the world
  • The original Iomega® Zip™ Drive marked a quantum leap in portable storage when it debuted in 1995
  • Iomega launched its first network storage product in 2003
  • Iomega was acquired by EMC in 2008
  • In 2012, Iomega sold its one millionth network storage product
  • The LenovoEMC Ltd. joint venture become official in December 2012
  • As of May 2013, more than 110,000 Personal Clouds had been created using Iomega network storage solutions.

Lenovo® network storage products are now available worldwide.  To learn more about the Lenovo family of network products, please go to www.lenovoemc.com.  To learn more about Acronis, please go to www.acronis.com.
About LenovoEMC Ltd
LenovoEMC is a joint venture established in December 2012 between Lenovo (HKSE: 992) (ADR: LNVGY) and EMC that includes the Iomega network storage product business. Lenovo and EMC created the joint venture based on Lenovo’s record as one of the fastest-growing information technology companies and Iomega’s heritage as a leader in network storage solutions. LenovoEMC delivers quality and ease-of-use that make Lenovo network storage products the best choice for customers of all types.  LenovoEMC develops and updates the LenovoEMC LifeLine storage operating system in use with Lenovo network storage products.  To learn more about Lenovo network storage products, please go to the Web at www.iomega.com or www.lenovoemc.com . Resellers can visit Iomega at www.ioclub.net.

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*1 TB = 1,000,000,000,000 bytes

Copyright (c) 2013 Lenovo. All rights reserved.  Lenovo, the Lenovo logo and For Those Who Do are trademarks or registered trademarks of Lenovo. EMC is a registered trademark or trademark of EMC Corporation in the U.S. and other countries. Iomega, the stylized “i” logo, and LenovoEMC Lifeline are either registered trademarks or trademarks of LenovoEMC. Certain other product names, brand names and company names may be trademarks or designations of their respective owners. Product capacity is specified in gigabytes (GB), where 1GB = 1,000,000,000 bytes or terabytes, where 1TB = 1,000,000,000,000 bytes. The capacity reported by your operating system may vary.


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