Lenovo’s Pascal Bourguet and Rob Cato Recognized with CRN’s 2023 Top 50 Most Influential Channel Chiefs Award

The annual award represents top IT executives for building a robust channel ecosystem and helping their partners and customers navigate a shifting industry.

Banner image with text: CRN Channel Chiefs most influential 2023

Lenovo COO of International Markets and Global Channel Chief, Pascal Bourguet, and Vice President and North America Channel Chief, Rob Cato, have been named two of the 50 Most Influential Channel Chiefs by CRN. The annual award celebrates the IT vendor executives who deliver innovative channel partner programs and strategies while strengthening their companies’ commitment to partners.

Pascal Bourguet, Lenovo COO of International Markets and Global Channel Chief
Pascal Bourguet, Lenovo COO of International Markets and Global Channel Chief

Leading Lenovo’s global go-to-market strategy for its channel business, Bourguet has been instrumental in creating and implementing the global Lenovo 360 framework announced to partners last year, with Cato driving the initiative in the North American market and accelerating cross-portfolio sales. Lenovo 360 enables greater access to Lenovo’s end-to-end portfolio for channel partners through the introduction of new tools, resources, benefits, and incentives.

The framework comes at a time when many small businesses and large enterprises alike are increasingly moving toward the “Everything-as-a-Service” model, equipping partners with a portfolio that reflects the full spectrum of customer needs from services, to infrastructure, to devices, and beyond. Lenovo has increased the number of partners selling across their full portfolio by 11% in the past year.

Rob Cato, Vice President and North America Channel Chief
Rob Cato, Vice President and North America Channel Chief

“Under Pascal and Rob’s leadership, we’re uncovering more ways to grow and support our partners, as their businesses adapt to their customers’ changing needs,” said Matt Zielinski, Executive Vice President and President of International Markets, Lenovo. “All of our channel teams are working tirelessly with partners to address and anticipate changes, and partners can expect that the framework of our channel partner programs will continue to develop as we support them throughout their journey.”

The 2023 CRN Channel Chiefs were selected by the editorial staff based on their record of business innovation and dedication to the partner community. This year’s list represents the top IT executives responsible for building a robust channel ecosystem, helping their solution provider partners and customers navigate an increasingly complex landscape of interconnected challenges and shifting industry dynamics.

CRN’s 50 Most Influential Channel Chiefs for 2023 list will be featured in the February 2023 issue of CRN Magazine and online at www.CRN.com/ChannelChiefs.

About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$70 billion revenue global technology powerhouse, ranked #171 in the Fortune Global 500, employing 82,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into key growth areas including server, storage, mobile, solutions and services. This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and sustainable digital society for everyone, everywhere. To find out more, visit https://www.lenovo.com and read about the latest news on Lenovo StoryHub.


About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com


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