Lenovo Industrial Designer Pushes Yoga to New Customer-Centric Heights

Since joining Lenovo, Industrial designer Ali Ent has worked across device types to balance beautiful form with advanced function. That balance is rarely more pronounced than in Lenovo’s Yoga line—these convertible PCs must excel as laptops, tablets, and media players.

Looking at customer habits and pain points, Ent and her colleagues reimagined the iconic computers with the Yoga C930. The hinge became a vehicle for exquisite sound, the pen found a home in the svelte rear, and a simple shutter elegantly enhanced privacy. Join Ent for a quick tour of the device and the story behind several signature innovations.

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