Lenovo Launches “Evolve Small” Campaign to Assist Small Businesses in North America

Lenovo Provides $1 Million in Aid, Plus Mentorship and Community Engagement

Raleigh, NC (July 12, 2021) – Today, Lenovo announced details for Evolve Small, a campaign focused on providing relief to small businesses recovering from the impact of COVID-19 in cities across North America. Lenovo’s commitment includes $1 million in grant funding and support to Black, Indigenous, and People of Color-owned (BIPOC) small businesses. In partnership with Microsoft and Intel, Lenovo will provide mentorship and community engagement, that will help small businesses rebuild and achieve long-term success. Additionally, The NFL’s Carolina Panthers will support Lenovo’s Evolve Small campaign in the Carolinas by awarding 10 small businesses with technology upgrades and providing one small business with a $100,000 advertising sponsorship during the upcoming NFL season.

According to a National Small Business Association member survey, three out of four small business owners were very concerned about the economic impact of COVID-19 as soon as the pandemic hit. Almost half had already seen reduced customer demand, and 38 percent were not confident in the financial future of their business. Small businesses need assistance now more than ever, and through this program, Lenovo will provide support to more than 60 companies throughout 2021 in seven geographically diverse cities, including: Austin, Tex.; Chicago, Ill.; Minneapolis, Minn.; Phoenix, Ariz.; Seattle, Wash.; Raleigh, N.C. and Toronto, Canada.

“Small businesses are the heart of our local communities. They are there to feed us, connect us and bring us joy, yet many have been significantly impacted by the COVID-19 pandemic,” said John Bischof, executive director, North American Commercial Category at Lenovo. “We are amplifying our contributions through ‘Evolve Small’ to reinvigorate economies and help small businesses grow, and we encourage everyone to join us in supporting small. Whether it’s a reoccurring visit to their store or tag on social media, let’s champion our neighbors – because when they thrive, we all thrive.”

Evolve Small Will Provide Financial Aid to Affected Businesses

To advance equity and increase economic mobility in North America, Lenovo is committed to providing $1 million in grants to BIPOC entrepreneurs and business owners in the U.S. and Canada. To fulfill and allocate resources across the U.S. markets, Lenovo has partnered with the Local Initiatives Support Corporation (LISC), a U.S. non-profit community development financial institution.

“It’s impossible to overstate the importance of small businesses to the nation’s economic recovery,” said Lisa Glover, LISC president and CEO. “Especially in communities where discrimination has long impacted the outlook, entrepreneurs have faced steep barriers to business financing, as well as to relief funding during COVID-19. Companies like Lenovo are using their capital to help bridge that gap, protecting jobs and local incomes, while helping entrepreneurs build for the future.”

Lenovo Employees Will Provide Business and Technology Mentorship for Long-Lasting Endeavors

Lenovo’s technology consultants will offer guidance to BIPOC-owned small businesses, providing them with solutions and advice on how to better leverage technology to grow and evolve their companies. Most notably, three of Lenovo’s small business consultants will provide technology solutions advice to six Black-owned businesses in the Twin Cities of Minneapolis/St. Paul and their guidance will be captured in season six of an original television series by Deluxe called “Small Business Revolution,” airing this November.

“Deluxe and Lenovo share a common goal to use technological and digital advancements to drive meaningful growth for small businesses,” said Amanda Brinkman, Chief Brand and Content Officer for Deluxe and creator and co-host of the series. “Through the Small Business Revolution, Deluxe is shining a light on the incredible power small businesses have in helping their communities thrive. As a Trusted Business Technology™ company, Deluxe is eager to work with experts from Lenovo to advance how we support small businesses across the country.”

Lenovo and Carolina Panthers Partner Together to Provide Small Business Advertising Opportunity 

From July through December, the NFL’s Carolina Panthers and Lenovo will partner together to further support Evolve Small by awarding 10 small businesses in the Carolinas with technology upgrades and consultative services, and providing one small business with a $100,000 advertising sponsorship with the Panthers during the regular NFL season. The 10 finalists will be recognized and the winner of the $100,000 worth of advertising will be announced during the Panthers’ preseason home game on August 27 versus the Pittsburgh Steelers.

How You Can Get Involved

In addition to the $1 million in grants, Lenovo will donate $5 for every unique use of the hashtag #EvolveSmall via Instagram, up to $50K incremental funds for the LISC support funds.

Visit Lenovo Evolve Small to learn how Lenovo has currently been supporting small businesses and keep up to date on the Evolve Small efforts, resources and technology solutions. Visit LenovoFoundation.com to learn more about Lenovo’s global philanthropic efforts to empower underrepresented populations with access to technology and education.


About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. To find out more visit https://www.lenovo.com and read about the latest news via our StoryHub.

Lisa Marie Ferrell, Lenovo
Ph: +1 (919) 805-1919


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