ThinkPad Reaches New Audiences with “High Performance Comes from Within” Campaign

by Christian Teismann, Senior Vice President, Commercial Business Segment & Emily Ketchen, Chief Marketing Officer and VP, IDG Worldwide
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From foldable technology to 5G connectivity, at Lenovo we like to challenge the status quo. Lenovo has reimagined device form factors and user experiences, proving that smarter tech solves problems and creates opportunities. It empowers talented professionals to reach their fullest potential in the workplace, at home and on-the-go.

Earlier this year, we introduced our newest ThinkPad innovations and first-ever Intel® Evo™ products  – the X1 Titanium, our thinnest premium convertible device, and the X1 Nano, our lightest ThinkPad to-date. With these additions to our portfolio, we are reshaping the ThinkPad brand to offer the best in innovative design, mobility, connectivity and performance. Our die-hard ThinkPad enthusiasts remain true, and we are giving them more reasons to choose Lenovo over and over again. We also want to enable the new workforce, entering a developmental point in their career with the best technology tools. This influential audience believes that opportunity is around every corner. They are hungry to uncover new ways to improve their life and achieve success and ThinkPad can enable them to do just that. They are driven from within to perform at the highest levels at work, at home and everywhere in between.

It was this hunger and shared commitment to development and achievement that inspired us to redefine possibility and engage this new audience on a deeper and more meaningful way. Today, we are thrilled to introduce the @LenovoThinkPad handles on Instagram and Twitter that will further amplify the ThinkPad brand and showcase our diverse line-up of premium PC devices for business. Expect to see a vibrant array of content focused on the bold, inventive ways this audience is experiencing technology and utilizing it to meet personal and professional demands. Be sure to follow, like and share!

In addition to these new channels, today marks the launch of High Performance Comes from Within, a creative, integrated marketing campaign designed to drive awareness and consideration for the ThinkPad brand. To kick off the campaign, we partnered with macro lifestyle influencer and CEO/Founder of Love Squad, Ally Love, as our featured high-performer using ThinkPad devices to power her business and everyday life.

As the business landscape evolves, so does Lenovo. ThinkPad is the #1 business laptop of all-time, with a 28-year heritage of leadership, innovation and trusted quality.  And every year, the ThinkPad brand sets new industry standards for business mobility and productivity.

We understand the importance of listening to our customers and delivering real business impact with top-of-the-line user experience for the new world of working from anywhere.


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